Finance for non-financials e-learning

Available in English, Dutch, and German, with tailored versions for both profit and non-profit organizations for only €795,- (ex VAT)

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Unlock Financial Confidence

Are financial reports and jargon leaving you perplexed? Our “Finance for Non-Financials” e-learning modules are designed to transform your understanding and confidence in finance, no matter your professional background.

What Sets Us Apart?
We use storytelling to demystify complex financial concepts, making them easy to grasp and apply. Through engaging narratives and relatable examples, you’ll uncover the logic behind finance, making it a natural and intuitive part of your skill set.

Why It Matters?
With years of experience in your field, you excel in your area of expertise. Now, imagine combining that expertise with a solid grasp of finance. Our course empowers you to:

  • Drive action with a clear understanding of the financial impact.
  • Trust your judgment in financial matters, enhancing your leadership and decision-making skills.
  • Create compelling proposals grounded in sound financial principles.
  • Sell with confidence, leveraging financial insights.
  • Secure capital by presenting a strong financial case.

Don’t let financial statements remain a mystery. Enroll in “Finance for Non-Financials” and start making confident, informed decisions that propel your success.

Improve financial skills to:

 

  • Know what to strive for
  • Enhance decision making
  • Be in control of your activities
  • Analyze the impact of opportunities and threads
  • Increase your sales turnover
  • improve your performance

Course Curriculum

Our comprehensive e-learning course is structured into 10 modules, each designed to equip you with essential financial knowledge and skills. Access your personalized learning journey through our user-friendly online LMS or seamlessly integrate the course into your corporate LMS using international standards.

Explore the module overview below for a glimpse into the transformative learning experience that awaits you. Simply hover over each module to reveal its key takeaways.

Unlock the Power of Financial Insight

Our first five modules are meticulously crafted to empower seasoned professionals like you to confidently interpret any financial report. Through these modules, you’ll master the art of extracting critical information, understanding the underlying purpose of each report, and gaining actionable insights to enhance your decision-making.

Module 1, introduction to finance

1.1 Before you start
This section provides a general introduction to the Finance for Non-Financials e-learning course. You’ll receive practical information, tips on navigation, and meet the creators behind this course.
Keywords: #Micro-Learning #CourseOverview #NavigationTips #TimeNeeded #ExitAndContinue #Creators #Follow-up

1.2 The essence of Finance
Why is it important to learn about finance? What are your learning objectives? This section explores the field of finance, its key themes, and its historical evolution, setting the stage for your journey into financial literacy.
Keywords: #FinancialManagement #FinancialAccounting #ManagementAccounting #CorporateFinance #InternalControl #LearningGoals #ModuleStructure #FinancialHistory #FinancialHealth

1.3 Financial accounting principles
Financial reporting is a language, like English, Dutch or German, that conveys information to the reader. Everything that happens in an organisation is translated into financial reporting through the accounting principles. Learn to understand how this translation takes place using the seven accounting principles and the value cycle.
Keywords: #FinancialReporting #AnnualReport #financialStatement #AccountingPrinciples #RelevanceAndMateriality #Timeliness #Reliability #Prudence #Comparability #Consistency #GoingConcern #ValueCycle #DoubleEntryBookkeeping

Module 4, Cashflow statement

4.1 Cash flow statement
Cash in or cash out is not by definition good or bad. It depends on where the money is coming from or going to. This module explains the three types of cash flow and why “cash is king”.
Keywords: #CashFlow #CashFlowStatement #CF #DirectCashFlowMethod #IndirectCashFlowMethod #Receiving #Paying #GoalOfTheCF #RatiosOfTheCF #OperationalCF #InvestingCF #FinancingCF #FreeCF #FinancialDistress #LiquidityRatio #CurrentRatio #QuickRatio #SolvabilityRatio

4.2 Analysing a Company’s Cash Flow Statement
This section provides a deep dive into a company’s cash flow statement, helping you identify peculiarities and areas for improvement.
Keywords: #CompanyCashFlowStatement #WorkingCapital #CompanyAnnualReportCF #ToDoListCF

4.3 Video of the CF
A 5-minute video that summarizes the workings of the cash flow statement, complementing the learning from sections 4.1 and 4.2.
Keywords: #VideoCF

Module 2, Profit & loss statement

2.1 Profit and Loss Statement
This module introduces the P&L statement, explaining common misconceptions and how to correctly differentiate between costs and cash flow. Learn how to interpret the P&L to make informed business decisions.
Keywords: #ProfitAndLossStatement #P&L #Performance #Revenue #Income #Turnover #Sales #Costs #Margin #ProfitAndLossAccount #IncomeStatement #AccrualAccounting #VideoCostsVsPayment #StructureP&L #GoalP&L #RatioP&L #ProfitabilityRatio #SolvabilityRatio #InterestCoverageRatio

2.2 Analysing a Company’s P&L
Dive deeper into a company’s P&L to uncover specific insights and identify areas for improvement. We’ll guide you through eight steps to effectively review and take control of financial reports and initiate actions.
Keywords: #CompanyP&LAnalyses #LearningAction #ExplainingAction #CorrectingAction #GrossMargin #GrossIncome #GrossProfit #Discount #Budget #ReviewingFinancials #AnnualReportP&L #ToDoListP&L

2.3 Video of the P&L
This 10-minute video offers a comprehensive overview of how the P&L works, reinforcing the concepts covered in sections 2.1 and 2.2.
Keywords: #VideoP&L

Module 5, A completed cycle

5.1 A completed cycle
In this module, we explore the interconnectedness of the Profit and Loss statement, Balance Sheet, and Cash Flow statement. You’ll learn how these reports relate to each other and the value cycle, and how they collectively reflect an organisation’s financial health.
Keywords: #EBIT #EBITDA #OPEX #CAPEX #DebitCreditAndTheP&L #ValueCycle

5.2 Take that seat Exercise
This exercise challenges you to apply your knowledge by examining the relationships between the three financial reports and the value cycle.
Keywords: #Game #Exercise #ReceivingGoods #SellingGoods #ReceivingCash #PayingCash #InteractiveExercise #FinancialReportRelationships #Hands-onLearning

5.3 Keywords
A brief overview of the essential keywords and concepts covered in the P&L, Balance Sheet, and Cash Flow modules.
Keywords: #Keywords #KeyFinancialTerms #Summary

5.4 End of the essence of finance
A summary of the five modules, with guidance on the next steps in your financial learning journey.
Keywords: #Documents #Feedback #NextSteps #CourseSummary

Module 3, Balance sheet

3.1 Understanding the Balance sheet
The balance sheet outlines what a company owns and who has claims on those assets. This module will help you interpret its structure and variations, providing key insights into a company’s financial health.
Keywords: #BalanceSheet #StatementOfFinancialPosition #Assets #FixedAssets #CurrentAssets #MaterialAssets #ImmaterialAssets #FinancialAssets #TangibleAssets #IntangibleAssets #Equity #Liability #Debt #Solvability #BalanceSheetStructure #Depreciation #Amortization #Impairment #Debit #Credit

3.2 Goal of the balance sheet
Grasping the goal of a balance sheet is essential, as it often contrasts with personal financial objectives. This section ensures you understand these differences, enabling more productive financial decision-making.
If you go for a walk and assume that the destination is to the west, while your companion assumes that the destination is to the east, you will have a discussion at every crossroads and a very unproductive day.
Make sure you understand the differences between corporate and personal financial goals. If you cannot name them now, or perhaps have never considered the existence of differences, this e-learning course will be extremely valuable to you.
Keywords:#GoalBalanceSheet #ActionsForTheBalanceSheet #Non-ProfitDepartmentsAndCapital #CapitalStructure

3.3 Analysing a Company’s Balance Sheet
This module focuses on analysing an organization’s balance sheet to identify specific issues and potential improvements.
Keywords: #CompanyBalanceSheet #Gearing #Leverage #ReviewingFinancials #TradeReceivables #Factoring #CompanyAnnualReportBalanceSheet #ToDoListBalanceSheet

3.4 Video of the balance sheet
A concise 10-minute video summarizing the core concepts of the balance sheet, reinforcing the lessons from sections 3.1, 3.2, and 3.3.
Keywords: #VideoBalanceSheet

Advancing Your Financial Mastery

Building on the foundational concepts from the first five modules, the next phase—Modules 6-10—delves deeper into goal setting and strategic financial action. You’ll learn how to maintain control over your organization, leverage key metrics to optimize performance, identify profitable investment opportunities, and craft persuasive arguments to close deals successfully. In short, Part B equips you with the tools to achieve your financial objectives with confidence. Module 10 concludes with a comprehensive summary and wrap-up, reinforcing the knowledge gained and setting the stage for continued success.

Module 6, Safeguarding people & assets

6.1 Safeguarding people and assets
Beyond providing accurate financial information and aiding decision-making, a key responsibility of financial managers is to safeguard both people and assets. This section demonstrates how governance rules, such as defining roles and responsibilities, are not merely bureaucratic hurdles but essential measures designed to protect you and your organisation.
Keywords: #InternalControl #RiskManagement #InformationSecurity #AuthorizationLevels #PDCAModel

6.2 Phishing and Fraud
Scammers constantly seek to exploit vulnerabilities for financial gain. In this module, you’ll learn to identify phishing and fraud attempts, understand who is most likely to be targeted, and discover actionable steps to take if you find yourself in such a situation.
Keywords: #Phishing #Fraud #CEOFraud #SupplierFraud #EmployeeFraud

Module 9, The financials of a sales deal

9.1 Calculating and presenting the financials
To engage effectively with financial professionals, it’s crucial to master the calculation and presentation section of tenders. This knowledge is also invaluable when seeking internal approval for investment. By understanding the Top-Ten on how to calculate and present you’ll strengthen your position and foster better decision-making.
Keywords: #FinancialProposal #PresentingFinancialProposals #CalculatingProposal #ScenarioAnalyses #FactVersusAssumption #HardAndSoftBenefits

Module 7, Getting started with goals & ratio's

7.1 Financial goals in your Organisation
Effective action starts with the ability to interpret financial data and align it with your company’s financial objectives. This section addresses the complexities of connecting financial reports to your organization’s strategic goals.
Keywords: #FinancialGoals #ProfitGoals #AssetManagement #TimeManagement #RiskManagement #GoalAchievement

7.2 Ratios to improve
Financial ratios are crucial for tracking performance across different areas, including operational efficiency, profitability (revenue vs. expenses), solvency (debt levels), and liquidity (cash availability). This module explains how to use these metrics to drive improvement.
Keywords: #CostCenter #ProfitCenter #CostCarrier #ActivityBasedCosting #BreakEvenPoint #FunctionalP&L #RegionalP&L #CategoricalP&L #ActivityRatios #Plan #Target #Variance #DaysInventoryOutstanding #DIO #DaysAssetsOutstanding #DAO #DaysDebtorsOutstanding #DDO #DaysCreditorsOutstanding #DCO #ProfitabilityRatios #ROA #RONA #ROCE #ROIC #SolvabilityRatio #EPS #EarningsPerShare #PERatio #RriceEarningsRatio #LiquidityRatio #CurrentRatio #QuickRatio #WorkingCapital #CashConversionCycle #NetCashFlowDays

7.3 Group and personal Ratios
Learn to define and apply financial ratios that resonate with both your company’s goals and your individual role, empowering you to make informed decisions and contribute effectively to the organization’s success.
Keywords: #GroupRatios #PersonalRatios

Module 10, Wrap-up

10.1 TEDxTalk
The final module provides a comprehensive wrap-up of the e-learning course, featuring a TEDx Talk by Susan Marcussen that offers deeper insights into the material covered.
Keywords: #TEDxTalk #WrapUp

Module 8,Investment decisions

8.1 Investment goals
While Management Accounting focuses on the first two primary financial goals, this section introduces two additional goals from Corporate Finance that are vital for evaluating investments.
Keywords: #CorporateFinance #InvestmentDecisions #InvestmentProposals #Time #Risk

8.2 Essential Investment Metrics
When evaluating potential investments, financial professionals often rely on three core metrics: payback period, net present value, and internal rate of return. This section provides a detailed examination of each metric, enhancing your decision-making capabilities.
Keywords: #InvestmentMetrics #Capital #PaybackPeriod #ReturnPeriod #PresentValue #NetPresentValue #InternalRateOfReturn #VideoPBPAndNPV #WeightedAverageCostOfCapital #SensitivityAnalyses #VideoTheEssenceOfCorporateFinance

8.3 Keywords and tips
A summary of key concepts and metrics, along with essential tips for applying these tools effectively.
Keywords: #PBP #PV #NPV #IRR #WACC

Course Curriculum

Our comprehensive e-learning course is structured into 10 modules, each designed to equip you with essential financial knowledge and skills. Access your personalized learning journey through our user-friendly online LMS or seamlessly integrate the course into your corporate LMS using international standards.

Explore the module overview below for a glimpse into the transformative learning experience that awaits you. Simply hover over each module to reveal its key takeaways.

Module 1-5 De essece of finance

The first five modules of our e-learning course are specifically designed to empower you to interpret any financial report with confidence. You’ll learn how to extract key information, understand the purpose of each report, and gain valuable insights to guide your decision-making.

Building upon this foundation, the next five modules delve into goal setting and strategic action. You’ll discover how to maintain control over your organization, utilize key ratios to optimize performance, identify lucrative investment opportunities, and craft compelling arguments to close deals effectively.

Module 1, introduction to finance

1.1 Before you start Time 00:10
A general introduction into the Finance for Non-Financials e-learning with some practical information, tips on how to navigate and an introduction of the creators of the e-learning.
Keywords: #micro-learning #time needed #exit and continue #creators #follow-up

1.2 The essence of Finance 00:15
The field of finance with its subjects and goals is explained together with the historical development.
Keywords: #financial management #financial accounting #management accounting #corporate finance #internal control #learning goals #structure modules #history of finance #financial health

1.3 Financial accounting principles 00:20
All events from the organisation are translated via the accounting principles into the numbers of the reporting. Learn to understand the fundamentals of the translations and use the reports better.

Module 2, Profit & loss statement

2.1 Profit and Loss Statement 00:20
Introduction into the working of the P&L. What does the P&L tell me and how can I interpret the information out of the P&L to get to actions.
Keywords: #profit and loss statement #P&L #performance #revenue #income #turnover #sales #costs #margin #profit and loss account # income statement #accrual accounting #video costs vs payment #structure P&L #goal P&L #ratio P&L #profitability ratio #solvability ratio #interest coverage ratio

2.2 P&L at my organisation 00:20
Analyses of the organisation P&L to understand specifics and come to actions to improve.
Keywords: #organisationP&L #learning action #explaining action #correcting action #gross margin #gross income #gross profit #discounts #budget #reviewing financials #Canon’s annual report P&L #to do list P&L

2.3 Video of the P&L 00:10
Ten minute video with a general explanation of the working of the P&L. It is a repeat of the sections 2.1 and 2.2

Module 3, Balance sheet

3.1 Balance sheet 00:20
The balance sheet explains what a company owns and to whom it belongs. Learn to read a balance sheet and understand the situation.
Keywords: #balance sheet #statement of financial position # assets #fixed assets #current assets #material assets #immaterial assets #financial assets #tangible assets #intangible assets #equity #liability #debt #solvability #structure balance sheet #depreciation #amortization #impairment #debit #credit

3.2 Goal of the balance sheet 00:15
The goal of the balance sheet is one of the most difficult things to understand, because it is exactly opposite to your personal goal. Therefore, very important to fundamentally understand.
Keywords:#goal balance sheet #actions for the balance sheet #non-profit departments and capital #capital structure

3.3 Balance sheet at your organisation 00:20
Analyses of the Canon balance sheet to understand specifics and come to actions to improve.

3.4 Video of the balance sheet 00:10
Ten minute video with a general explanation of the working of the balance sheet. It is a repeat of the sections 3.1, 3.2 and 3.3

Module 4, Cashflow statement

4.1 Cash flow statement 00:25
Cash in or cash out is not good or bad by definition. It depends on where the money came from or went to.
Keywords: #cash flow statement #Direct cash flow method #Indirect cash flow method #receiving #paying #goal of the CF #ratios of the CF #Operational CF #Investing CF #Financing CF #Free CF #financial distress #liquidity ratio #current ratio #quick ratio #solvability ratio

4.2 CF at my organisation 00:15
Analyses of the organisation cash flow statement to understand specifics and come to actions to improve.
Keywords: #organisation cash flow statement #working capital #Companies annual report cash flow statement #to do list cash flow statement

4.3 Video of the CF 00:05
Five minute video with a general explanation of the working of the cash flow statement. It is a repeat of the sections 4.1 and 4.2

Module 5, A completed cycle

5.1 A completed cycle 00:25
Alignment of the three financial reports, P&L, BS and CF. Explanation of the relations between the reports.
Keywords: #EBIT #EBITDA #OPEX #CAPEX #Debit credit and the P&L #value cycle

5.2 Take that seat 00:15
Exercise to test the knowledge of the relation of the three financial reports with the value cycle.
Keywords: #game #exercise #receiving goods #selling goods #receiving cash #paying cash

5.3 Keywords 00:10
Overview of the most important keywords from the P&L, BS and CF modules
Keywords: #keywords

5.4 End of the essence of finance 00:05
Wrap up of the five modules with an explanation of the remaining modules.

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Module 6-10 Realizing financial goals

Building on the foundational concepts from the first five modules, the next phase—Modules 6-10—delves deeper into goal setting and strategic financial action. You’ll learn how to maintain control over your organization, leverage key metrics to optimize performance, identify profitable investment opportunities, and craft persuasive arguments to close deals successfully. In short, Part B equips you with the tools to achieve your financial objectives with confidence. Module 10 concludes with a comprehensive summary and wrap-up, reinforcing the knowledge gained and setting the stage for continued success.

Module 6, Safeguarding people & assets

6.1 Safeguarding people and assets 00:20
Explanation of how rules, who is allowed to do what, can help employees and the organisation.
Keywords: #internal control #risk #information security #authorization levels #PDCA model

6.2 Phishing and Fraud 00:15
Scammers are always looking for your cash or something they can turn into cash. Learn how to prevent fraud.

Module 7, Getting started with goals & ratio's

7.1 Financial goals at my organisation 00:10
Financial reports are only useful if you have clear goals to strive for.
Keywords: #financial goals #profit goal #asset goal # time goal #risk goal #general financial goals #exercise goal realization

7.2 Ratios to improve 00:15
General financial goals are translated into refined ratios to quickly and accurately reflect performance in sub-areas.
Keywords:#cost center #profit center #cost carrier #activity based costing #break-even point #functional P&L #regional P&L #categorical P&L #activity ratios #plan #target #variance #days inventory outstanding #days assets outstanding #days debtors outstanding #days creditors outstanding #profitability ratios #ROA #RONA #ROCE #ROIC #solvability ratios #EPS #earnings per share #PE ratio #price earnings ratio #liquidity ratios #current ratio #quick ratio # working capital #cash conversion cycle #net cash flow days

7.3 Group and personal Ratios 00:20
Learn how to define your own personal ratios based on the general goals and your own tasks.

Module 8,Investment decisions

8.1 Investment goals 00:10
Explanation of the four general financial goals to strive for with investments.
Keywords: #corporate finance #investment decisions #investment proposals #time #risk

8.2 Investment metrics 00:20
Possible investments are evaluated by financials using the payback period, net present value and the internal rate of return.
Keywords: #investment metrics #capital #payback period #return period #present value #net present value #internal rate of return #video payback period and net present value #weighted average cost of capital #sensitivity analyses #video the essence of corporate finance

8.3 Keywords and tips 00:05
Summary of key keywords with an important tip.

Module 9, The financials of a sales deal

9.1 Calculating and presenting the financials 00:30
Learn how to properly calculate and present a proposal to a financial.

 

Module 10, Wrap-up

10.1 TEDxTalk 00:20
The last section provides several white papers for you to download and a general wrap up of the e-learning.

 

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Customer reviews

I studied economics but never understood the accounting courses. Now I do after just a few hours.

This e-learning helped me understand the impact of finance on my own business.

Now I am able to read the reports I receive from my accountant and actually use them to improve my business.

The explanations are fantastic! I will never forget the pie and the people nor what to do about them!

The e-learning is so simple to read it is as if finance is a piece of cake for me now. I cant wait to start implementing what I have learned.

This is NOT your typical boring finance course

We’ve transformed complex financial concepts into a captivating learning experience, filled with:

  • Easy-to-read storytelling: Learn through relatable stories and real-world scenarios
  • Crystal-clear structure: Master key concepts in a logical progression in 10 modules
  • Interactive assignments: Test your knowledge and reinforce your learning
  • No-nonsense language: Say goodbye to financial jargon and hello to plain English
  • Visualizations that make it stick: See financial concepts come to life with engaging visuals

Ready to Get Started?

Individual Learners:

Purchase our “Finance for Non-Financials” e-learning course directly through our website and start your learning journey today!

Teams and Organizations:

For larger teams or organizations seeking to upskill their workforce, our account managers are here to help. Contact us to discuss tailored solutions, including group discounts, custom integrations, and personalized support.

We’ll work with you to find the perfect fit for your organization’s unique needs and budget. Invest in your team’s financial knowledge and unlock new levels of success.